Yahoo says that the ads were an effective way to drive users if the app was found to be dormant in a user’s device.
#Android app uninstall rate download#
In addition, Yahoo reveals that Ads and apps that are placed first (featured apps) were key download drivers, while, the negative reviews were found to be the main hurdle to preventing an app download in the first place followed by phone storage and price of the app.
This shows that there are lots of ‘notice’ points that developers could analyze in order to re-engage users through notifications or ads. Yahoo further adds that users delete apps within a roughly 12-week period if apps are neglected or lays dormant, with content apps being deleted the fastest.
Insufficient storage and lack of use due to boredom were also the major factors that contributed to deletion. The rest are either replaced or deleted eventually.Īfter surveying more than 2,500 US smartphone users, aged between 13 to 64, Yahoo finds out that most apps are regularly deleted during ‘periodic clean-outs’, which occurs monthly or bimonthly. It says that smartphone users spend almost 90% of their time in applications, but only a small fraction of 25% to 40% apps on user’s devices is regularly used. A new study conducted by Yahoo throws some light into ‘what and when people delete or replace apps, and what triggers new and replacement downloads’. With such a high number of people uninstalling the app in the first go, it is very clear the users cycle through apps quickly to find what suits their needs best.
While, the study also highlights that anywhere from 80% to 90% of all downloaded apps are used once and then eventually deleted by users. The same Compuware study points out that 79% of users will give apps a second chance after it failed to impress them on the first go, and only 16% of the users are willing to give it a third try. This means that most mobile app users expect a smooth and friendly experience. Since applications have customizable properties and save time when compared to mobile websites, more users are turning to mobile apps for a richer experience. Users believe that mobile apps should be more convenient (55%), faster (48%) and easier to browse (40%). The ‘ war of ecosystems’ is only getting started, while a Compuware study finds out that at least 85% of mobile users still prefer to mobile apps to the mobile website. The mobile app ecosystem is growing every day, and more developers are keeping the user-first approach while building and testing apps. Ever wondered why or how this is possible? Let us examine some reports and surveys, which can tell the tale. To put things in perspective, some apps perform exceptionally well and garners worldwide attention. But then, not all apps live up to our expectations some of us uninstall apps because the new download does not live up to our expectations, or, doesn’t run smoothly due to bugs. After the arrival of the smartphone era, and with the launch of a number of thriving mobile ecosystems, mobile applications have always come out with new and exciting features.
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